Scarlet Red

Expo

BMW Group – Argentina
BMW SUMMER 2013. CARILO
Surface: 2.400 m2 outdoor – 304m2 covered
Design: Scarlet Red
Construction: Scarlet Red
Carilo, Pcia.Buenos Aires

The project for BMW Groupconsist to translate the brand attributes in architecture : dynamism, aesthetics and exclusivity. Scarlet `s project is a white, clear, horizontal building in opposition to the 20 meters tall trees of the local landscape Each brand of the group : BMW, Mini and Motorrad have customized areas where displays and graphics express each brand universe, all of them integrated in a promenade.
Materials : Wooden furniture, metallic structure and Barrisol fabrics

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